Accenture Song Middle East has dominated headlines throughout early 2025 with a string of prestigious accolades that underscore its prowess in blending creativity with cutting-edge technology. In March, the agency celebrated a record-breaking haul of 24 trophies at the iF Design Awards 2025, including standout wins for projects like The Future of Employee Experience Now, which showcased innovative design solutions tailored for regional enterprises. This triumph was swiftly followed by a stellar performance at the Dubai Lynx International Festival of Creativity in April, where Accenture Song Dubai clinched seven Lynx Awards for the electrifying Rumble campaign created for the General Entertainment Authority. These victories, encompassing Grands Prix in Film and Film Craft categories, highlighted the agency’s ability to craft compelling narratives that resonate deeply with diverse audiences and drive measurable engagement.

The accolades continued to pour in during May at the Transform Awards MEA 2025, where Accenture Song emerged as the evening’s top honoree with nine trophies for its transformative rebranding of Etihad Credit Bureau. This project not only secured the coveted Grand Prix but also swept Golds in categories such as Best Brand Evolution Business and Best Visual Identity from the Financial Services Sector, alongside individual recognitions for Creative Director Daniel Fernández Gómez and Young Contender Alba Morales. These achievements reflect Accenture Song Middle East’s strategic vision in fostering brand relevance amid rapid digital shifts, earning widespread praise from industry peers for elevating Middle Eastern creativity on the global stage and inspiring a new wave of innovative storytelling.

Accenture Song Middle East operates as the dynamic creative powerhouse within the Accenture ecosystem, delivering tech-infused solutions that redefine customer experiences across the region. Headquartered in Dubai with additional hubs in Abu Dhabi, Riyadh, Al Khobar, and Doha, the agency draws on a multilingual, multicultural team led by Head of Company David Fregonas to serve ambitious brands navigating the experience-led economy. Born from the 2022 merger of Accenture’s marketing agencies, it embodies a commitment to growth through relevance, leveraging data, AI, and human-centered design to help clients build lasting connections in an increasingly fragmented digital landscape. This regional arm thrives on Accenture’s global scale while rooting its strategies in Middle Eastern cultural nuances, ensuring tailored innovations that propel businesses forward.

At the heart of its offerings lies a comprehensive suite of marketing and advertising services, encompassing analytics, audience research, creative production, digital media strategy, and loyalty programs. Proprietary tools like SynOps for Marketing streamline operations by integrating customer data for real-time insights, while AI-driven solutions such as Dynamic Content Optimization and the Intelligent Content Advisor accelerate personalized campaigns with up to 18 percent higher conversion rates. Accenture Song Middle East excels in end-to-end transformations, from CX strategy and commerce enablement to sustainable content creation, partnering with ecosystems like Adobe and Salesforce to orchestrate seamless omnichannel journeys. These capabilities position the agency as an indispensable advisor, extending in-house teams with agile, scalable expertise that turns complex challenges into competitive advantages.

The agency’s impact reverberates across industries including finance, entertainment, hospitality, and telecom, with landmark engagements like the Rumble campaign demonstrating its knack for viral, culture-shifting work that garners millions in impressions. Recognized as a Leader in the Everest Group Marketing Services PEAK Matrix Assessment 2024, Accenture Song Middle East continues to invest in generative AI and acquisitions to stay ahead, fostering talent programs that nurture the next generation of creatives. By prioritizing ethical innovation and ESG principles, it not only drives client success but also shapes a more inclusive creative future, empowering Middle Eastern enterprises to lead globally with authenticity and ingenuity.