In a major announcement today, Dubai’s media leadership revealed plans to significantly expand the industry’s role in the local economy. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, directed efforts to double the media sector’s contribution to Dubai’s economy. The current contribution stands at 1.4% of GDP, with a target of reaching 3% by 2033.

This initiative forms part of the broader Dubai Economic Agenda D33, which aims to position the city as a leading global hub. The media sector’s growth plan focuses on four key areas: accelerating digital transformation, developing young media talent, building stronger public-private partnerships, and expanding international reach through innovative content delivery.

The announcement comes shortly after recent regulatory changes that expanded the Dubai Media Council’s powers. These changes are designed to support the emirate’s vision of becoming an international media and creativity center. The comprehensive strategy will involve close collaboration between government entities and private media companies.

Industry leaders have welcomed the announcement, noting that it provides clear direction for the media sector’s development over the next eight years. The focus on digital transformation is expected to help media companies adopt new technologies and distribution methods. Meanwhile, the emphasis on young talent aims to ensure Dubai can produce world-class content that resonates with global audiences.

The media sector’s growth is seen as crucial to Dubai’s broader economic diversification strategy. By increasing the industry’s economic contribution, Dubai aims to create new job opportunities, attract international media investment, and enhance its position as a content creation hub. The 2033 target represents one of the most ambitious media development plans in the region and underscores Dubai’s commitment to becoming a leading media innovation center.